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Advancing tea
from a simple refreshment,
to a deeper, more connected and delicious experience.

Advancing tea
from a simple refreshment,
to a deeper,
more connected
and delicious experience.

The world’s finest tea leaves produced in harmony with nature, the most exciting innovations in taste, and our own considered, minimalistic teaware

Our Story

Inspired by rapid food innovation in the 21st century, founders Markus and Marina started AVANTCHA in 2014. Together they combined their love for design, food and tea by sourcing the highest quality teas, herbs, flowers, and fruit from across the globe, in the most conscious and sustainable ways.

By taking care of every part of the tea journey, from product through to experience, Markus and Marina have created a tea brand unrivalled in flavour, quality and style, capturing the attention of all those who appreciate and pursue considered things in life.

Today AVANTCHA has brand offices in UK (London), Switzerland (Hergiswil) and Thailand (Bangkok). Dubai, strategically located between Asia and Europe, is the logistic headquarter of the brand.

The world’s finest tea leaves produced in harmony with nature, the most exciting innovations in taste, and our own considered, minimalistic teaware

A scene from a tea tasting for new teas by our leadership.
Markus, Marina and Chris.

A scene from a tea tasting for new teas by our leadership. Markus, Marina and Chris.

Our Sustainability

With nearly a decade behind us, we continue to focus on connecting consumers to the stories of the farmers and communities that produce our range of teas.

We place emphasis on advancing and upholding sustainable tea production practices that have a low impact on the environment, as well as investing in new technologies.

Our extensive range of organic-certified teas, biodegradable silk tea bags, and naturally-farmed, rare teas are indicative of this and, while they further enhance the overall experience, they also ensure that we can all enjoy the experience of tea for years to come.

To us, sustainability means a future for our Earth. Clean farming is not only good for our health; it protects the soil, wildlife and farm animals and the entire ecosystem

To us, sustainability means a future for our Earth. Clean farming is not only good for our health; it protects the soil, wildlife and farm animals and the entire ecosystem

Markus in a tea garden in Huangshan, China.

Strengthening our relationships at origin and working with our producers every year, to ensure full transparency around our teas

Tea Origins

When and where possible, our team heads to the tea gardens to work directly with our producers to ensure that we continue to build excellent relationships. This is not only important at a human level, but ensures we can secure the very best teas of the season, discover the stories behind the people and gardens, and have a full overview of conditions and production.

Developing relationships in this way means that we can have a better understanding of the supply chain and help drive value along the way, making certain that everyone is rewarded for high quality tea production, from garden to that first sip.

Strengthening our relationships at origin and working with our producers every year, to ensure full transparency around our teas

A video of a skilled tea master rolling green tea leaves. China

Our Clients

We have established long-standing business relationships with our clients over the past decade, creating experiences for guests to truly savour and engage with the very best that tea has to offer – from unique tea programmes, to inspiring events, and bespoke products… we have the agility to create what is needed to impress. Visit our Business pages to learn more, or contact us for a chat.

Working with like-minded brands and businesses that are passionate about great taste, and meaningful experiences

Working with like-minded brands and businesses that are passionate about great taste, and meaningful experiences

AVANTCHA milestones

We’ve Come So Far

2014

The launch of AVANTCHA

From day one, we source organically certified teas. Strong focus on supplying B2B businesses while establishing EU organic certified distribution and packing facility.

2014
2015

Lauch of Online shop

The launch of our online shop, with the first order arriving on June 20th, 2015!

2015
2016

Warehouse in Dubai

AVANTCHA moves to a centralised warehouse in Dubai.

2016
2017

First hotel client

A proud year with the signing of our first hotel client.

2017
2018

Tea Bar Al Quoz

Opening of our Tea Bar & Shop in Dubai

2018
2019

Pop-up Store

Opening a pop-up store in Dubai Mall

2019
2020

Open new offices

AVANTCHA expands! We open offices in the UK, Switzerland and Thailand

2020
2021

Growing portfolio

Our client portfolio continues to grow. Today, it includes Cartier, Gucci, Panerai and Jager Le Coultre (gifting and events). Prestigious hotels such as the Four Seasons, Burj Al Arab, Waldorf Astoria, EDITION, Mandarin Oriental, Jumeirah Group and Hilton Luxury Collection also serve our teas.

2021
Today

Developing presence and sustainability efforts

AVANTCHA has an international team in UAE, Switzerland and the UK. We are also actively working on developing our presence in Thailand and Hongkong while continuously extending our range of organic teas and improving our sustainability efforts.

Today
2024

Climate positive and neutral

Environmentally conscious, our goal is to achieve a positive balance for 2024.

2024

Our Team

We are a diverse group of people united by a mutual appreciation and passion for everything tea

Markus Zbinden

Co-founder | CEO

Marina AVANTCHA
Marina Rabei

Co-founder | CMO | Certified Tea Sommelier

Chris Lehmann
Chris Lehmann 

Managing Partner

Agnes
Agnes Immersi

Managing Partner – Switzerland

Katherine
Katherine Wright

Managing Partner – UK

Macarena Echeguren

Corporate Sales Director | Certified Tea Sommelier

Shilpa Almeida

Logistics & Supply Chain

Sally Gurteen

Communications & Marketing

Sofia Meshcheriakova

Client Relations

Rachel Irica

Compliance Specialists

Lulu Berou

Operations Coordinator

Janet Mahilum

Client Relations Manager

Arishba Khan

Social Media Lead

Ma Giampaula Balatico

Sales Coordinator

Sam Alcala

Driver / Warehouse Associate

Mulea-Avantcha
Muluken Andom

Logistics

Clara
Clara Suga

Tea Shop Assistant

Tiwu
Tiwu Karambo

Tea Shop Assistant

Freedom Chiwala
Freedom Chiwala

Warehouse Associate

Christian Lauron

Warehouse associate

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